Dunelm

Dunelm Group Plc is a British home furnishings retailer with stores throughout the United Kingdom. Based in Syston, England, it is one of the largest homewares retailers. One of life’s greatest pleasures is genuinely feeling at home. They want to assist customers in improving their daily home lives. They believe in bringing happiness, comfort, belonging, fun, and belly-aching laughter into people’s homes. They are known to make long-term decisions that benefit their environment and future relationships. They want to be the number one home shopping destination, with more savvy home shoppers shopping more frequently.

Bill Adderley and Jeany Adderley founded Dunelm in 1979, trading in home textiles from a market stall in Leicester. The first Dunelm store opened in Churchgate Leicester in 1984, followed by the first Dunelm superstore in Rotherham in 1991. In 2001, the company expanded into manufacturing by acquiring Bellbird and producing custom-made curtains, blinds, and accessories at Dunelm’s Manufacturing Centre. The company reported a significant increase in sales for the months of July and August in September 2020. Increased sales resulted from increased remote work due to the COVID-19 pandemic and investments in their living spaces.

Dunelm’s main goal is to become our customers’ first choice for home, per our purpose, ambitions, and shared values while delivering long-term sustainable growth and value to all of our stakeholders. And their mission is to contribute to the joy of truly feeling at home.