BurtonSnowboards was the first snowboard manufacturer in the world. Jake Burton Carpenter created it in 1977 as a privately held manufacturing enterprise. The company focuses on snowboarding-related products such as snowboards, bindings, boots, outerwear, and accessories. They are a mission-driven business with roots in snowboarding and the outdoors. Their mission is to make a positive difference in the lives of those we touch by fighting for the future of our people, planet, and sport. Burton is presently the world’s leading snowboard maker. Burton Snowboards now sells outerwear, boots, bindings, and accessories in addition to snowboards.
Jake Burton started Burton Snowboards in 1977. Dimitrije Milovich, his co-creator, was an East Coast surfer and the founder of the snowboard firm Winterstick. Jake Burton advocated for local ski resorts to allow snowboarders to use their lifts. Burton quickly established itself as a major supplier to snowboarders. In 2014, there were 400 Burlington employees and 1,000 internationally. Burton controlled ten firms that sold snowboards, clothing, and shoes as of 2009. In 2016, in honor of the company’s 40th anniversary, Burton’s CCO, Greg Dacyshyn, stated that he hoped to keep the brand’s sports and lifestyle aspects going for many years.
Burton’s fundamental goal is to put people first, which includes paying fair wages, sourcing products sustainably, and ensuring that everyone feels accepted in our community. They also believe it is their responsibility to safeguard the future of snowboarding and secure that everyone has a good time. Burton Snowboards currently sponsors some of the greatest names in the snowboarding world. Professionals who have joined the Burton snowboard squad include Shaun White, Jeremy Jones, Terje Hakkonsen, and Kelly Clark, among many others.